Hotel Management Essay Example | Topics and Well Written Essays - 500 words - 2

Hotel Management - Essay Example These strategies include the following; Strategic Objectives. One of the best strategies that the Cruise Industry has that has enabled it gain a big market share is its objectives and a how they pursue them. One is to develop a novel cruise segments and inventive packages to reach a bigger number of prospective and past cruisers. It also aims at employing very sophisticated promotional exertions to attain a greater awareness by the public regarding the availability and affordability of cruise travels (Marc, 2010, p. 156). Supply Chain. This is the most sensitive sector of any industry. It keeps the company sufficient by putting it in a position that is able to meet all customer demands. An inside look at the Cruise Industry supply chain is a vivid reflection of its success. From the cruise passengers, the chain breaks down to travel agents – who are responsible of all the routes and destinations of the ships-; then connects down to the Cruise Company itself which perfectly takes care of the following. It starts at the prior and after customer accommodation and transport of passengers from their residential areas, dinning, port services shopping and excursion. The second phase of the cruise industry supply chain incorporates the following; Food, drinks and equipment manufacturers, lubrication services, energy suppliers and port facilities. The service and product flow makes one forget that it is just a ship sailing on water because it creates a new and different image and experience from the ordinary transport ships or vacation trip. It is this complex and cooperative supply chain that Cruise Industry is employing which has seen it attract more customers. Competition Strategy. To some extent, Cruise Industry’s market ranges from a monopoly to oligopoly. Cruise Industry has extended its services in such a way that it is very difficult for new firms

Ethnocentrism and Cultural Relativity Cultural differences and Essay

Ethnocentrism and Cultural Relativity Cultural differences and UniversalsSubcultures and countercultures - Essay Example By analyzing the major concerns of cultural interpretation through linguistics and the essential motivations for the British efforts, the colonial effort in India is shown to represent a universal impulse of the state that continues to exist in the contemporary world. The history of the British in India dates back to the efforts of the English East India Trading Company to establish British economic interests in India in 1612. India operated merely as an economic trade-port until the Battle of Plassey in 1757. Considered a pivotal point in the colonization of South Asia, the battle occurred during the Seven Years War and pitted the English East India Trading Company against their French counterpart. The British victory resulted in the emergence of government authority in India and included an abundance of wealth from the Bengal Empire that flowed into Britain. The infusion of wealth helped British colonial efforts that expanded throughout the area for the next 200 years and established the British as the predominant colonial power of the 19th century. Chamberlain (1974) makes the point that -- although theorists make direct causal connections between the British and their impulses in India -- it's absurd to assume that over the 200 years of colon ial expansion the British motivations remained static. Over the 200 year period the British passed from Tudor rule to Victorian, and as such British motivations need to be understood in relation to an ever-changing Empire. ECONOMICS The exact terms of the relationship between the British and the Indians seemed to remain highly ambivalent throughout the period of British occupation. One strand of thought on British control of India was that the Indian people were so uncivilized that if the British ceased occupation than the Indian economy would fall into shambles due to lawlessness; whereas, a strong contingent of Indians believed that British ethnocentrism was such that they merely used India as an economic means for British gain, resulting in a highly distorted economy that oppressed the Indian population. Conversely, it's argued that the British economy was equally distorted by relying too heavily on Indian production. During their occupation of India, the British used a sense of cultural superiority to consistently avoid laws that would positively benefit Indian society. Speaking on the effects of this British ethnocentrism, Henry Verelst, former governor of Bengal, wrote: It appeared that an exemption from duties had thrown the whole trade of the country into the hands of the English. This, however, was the least evil. The country government was destroyed by the violence of their agents; and individual tyranny succeeded to national arrangement. In the general confusion, all, who were disposed to plunder, assumed the authority of our name, usurped the sears of justice, carried on what they called a trade, by violence and oppression. (Chamberlain, p. 20, 1974) While Indians seemed to favor the laws and structure the British government offered, they believed that the British presence in India operated as a means of exploiting their culture for profit. While a large amount of Colonial literature attempted to paint the British efforts as liberating, it's notable that from the onset British interests in India were directly related and expanded on economic means. A similar comparison can be made to Western efforts to bring a 'civilizing impulse' to Afghanistan and